The Apple iPod, FedEx overnight delivery, and IKEA’s low-cost/high-design furniture all opened up tremendous new business opportunities. But successful transformative ideas don’t come along very often. Recent research shows that fewer than 10% of product and service innovations succeed in the marketplace. I can help you through a process of structured innovation in designing communications, products, services, and business processes—with measurable bottom-line impact.

I come with more than a decade’s experience helping launch new brands and initiatives for companies and non-profit organizations, and am equipped with a powerful set of analytic and innovation tools from the Institute of Design. Having served clients from the Smithsonian Institution to the McDonald's Corporation, I know what it takes to get a large project done—but my work with startups and associations gives me a sensitivity to budget and staff constraints. I can work with you to identify opportunities, explore options, and set forth a plan to launch successful new efforts—connecting powerfully with your organization and all of its audiences for business breakthroughs.

Find out how David McGaw can help you.

I invite you to consider my resumé and portfolio, and to contact me if you have any questions.